Idea sessions can spark unrelated thoughts and questions that may take you away from the focus of your session. Use a Parking Lot to keep your session on track. View Post

Novelty detours are as important as marketing facts as you prepare your session. Here are some techniques to stretch the resource group to think differently to inspire new and novel ideas. View Post

Use a scribe to write the ideas on the list and keep your session moving. Take this crash course in how to scribe properly so the quality of the ideas that are captured on your list doesn’t suffer. View Post

The “meeting before the meeting” will help you start your sessions right before they even start. Here are the essential topics to cover with the client before the session to avoid surprises. View Post

You’ve probably been wondering why someone dropped a bunch of red dots in your Creative Facilitator graduation kit. Here’s how to use those to make a “soft choice.” View Post

Want to inspire your resource group to stretch? Try using music as a detour to help your participants connect to the target consumer in a new and novel way. View Post